Economy for the common good to ensure a secure future for organisations

In the last few weeks I have been working intensively on the Economy for the common good. With every conversation I have with people from my surroundings, my conviction increases: An economy based on this way of thinking is the way forward. In order to be able to do business together, with joy and with consideration for the environment. This is exactly what distinguishes sustainability.

Why is the Common Good attitude so important for Circular Economy?

When we read about and deal with circular economy and circulation approaches in general, one point quickly becomes clear. A “closed loop” solution for a company that tries to recycle its own products and materials over and over again will hardly lead to success. After all, keeping the entire circular value creation under control is too much for the organisation. However, I often find that the need for intensive cooperation and collaboration with the partners within this value chain also overwhelms many companies.